27th November 2019
Member engagement is a top priority for most, if not all, of the membership organisations we work with at Civica Election Services - which is hundreds! The trend for AGM participation is, unfortunately, in decline. To help tackle this challenge, we included a co-design approach in our development process, working with our clients to release a platform designed specifically to meet the requirements of membership organisations in the UK.
We conducted user interviews with both our client contacts and their members which, combined with the site analytics we capture across thousands of UK online ballot projects each year, has enabled us to develop a platform with the most appropriate functionality and experience available.
Supporting this type of data analysis, invaluable face to face voter research provides deeper insight into the more emotive reasons for participating and can help inform digital transformation strategies.
The ICSA has been instrumental in bringing this product to market, as they were one of the first to make the new functionality available to their members. Thanks are also due to the National Trust and AAT who provided valuable insight, allowing us to refine the software and ensure that only the most relevant features made it to the live site.
It seems only fitting then that we will be launching the new AGM membership platform, with its user-centric design, at this year’s ICSA Annual Conference at ExCeL London in July, which is the UK’s premier event for company secretaries and governance leaders.
- Quick and easy to use
- Relevant information available at the point of voting
- Additional member data and sentiment capture
- Rich analytics available
- Simple and secure proxy voting
- Question and feedback
- Responsive mobile design
"An effective and easy to use voting portal is a key element of member engagement. We were delighted to be invited by CES to review this new AGM platform which gives the electorate the ability to have their say easily and securely. Instructional content is a really useful tool for members too, and the platform can easily be tailored so it’s brand-matched."
Jo Cooke – Deputy Secretary, National Trust
"Working to a specific set of feature requirements, with a clearly articulated user persona and acceptance criteria, makes our job so much easier – we are really pleased with the site, it is one of our cleanest platform releases to date."
Andy Prior – Software Developer, Civica Election Services
To arrange a demo and learn more about how the CESvotes AGM platform can support you and your membership contact us or call 02083658909.
Civica Election Services
Making democracy happen - the UK’s leading provider of election services, with over 100 years' experience of administering elections, ballots and consultation processesBack to Civica Election Services